Brand Protection & Product Authentication, Connected Packaging & Labels.

Brand Protection & Product Authentication, Connected Packaging & Labels.

James Bevan

Director

Vandagraf International Limited

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Brand Protection & Product Authentication, Connected Packaging & Labels.

Fundamental changes are taking place the World of counterfeiting. Global counterfeiting continues double digit growth according to the OECD.

This Masterclass outlines recent major movements in the counterfeiting landscape & the correspondingly fast evolving requirements for brand protection solutions.

Drivers include the dramatic rise of eCommerce, accelerated by the COVID pandemic, a strong shift from international bulk shipments of counterfeits to small postal parcels together with some other trends, including sustainability considerations.

The class also covers major technology groups (forensic markers / taggants, optical devices, digital watermarking, connected packaging and other approaches).


This masterclass also explores market & business opportunities for technology / solution providers.

This video is a first 5 minutes sample. Visit our platform for the full version.

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