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Challenges & Opportunities with Printed Electronics in Automotive

Speaker: Andreas Friedrich | Company: Geely | Date: 10-11 March 2021 | Full Presentation

Printed Electronics is one of the game changing technologies that will be a design enabler for future lightweight and smart solutions in many areas of Automotive. In this presentation we look at some of those, with the viewing angle of a designer and see what opportunities they might bring us and what challenges are still left to be solved.

Andreas Friedrich

Chief Designer @ Geely Design


Andreas Friedrich has a long track record in the automotive industry. He has worked with various customers, amongst others 8 years with Volvo Interior design during his 20 years with Consultancy company Semcon. Since 2013 he is part of Lynk & Co Design in Sweden where they design the Lynk & Co cars. There he has been working with Interior Design of the first car and was employed in 2016 as Chief Designer for Advanced Interior. Now he is Chief Designer for New Tech & Innovation and supports the whole GeelyDesign community of brands. As a trained Architect and Industrial Designer he has always had a big interest in New Technologies and how that can be used to enhance the user experience.

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