Out Of Home Advertising - Digital Evolution & the Future

Out of Home (OOH) Advertising is a very old business that dates back to the time of the Egyptians. Pharaohs used obelisks to communicate and promote services to the public. In more recent times, OOH has evolved from the posting of Vaudeville ads on fences to crisp LED digital displays along streets and highways. Lamar Advertising has worked with local and national customers to communicate and promote their products and services for over 119 years. The last 15 years have brought a surge in LED digital displays that allow for quick, dynamic content. At Lamar, we continue to look for innovation with improved LED displays and reflective display technology along with solar and battery systems to further develop our advertising displays. We believe that the technology emerging from the TechBlick conferences could play a role in our industry.

Brad Miller
Digital Engineering Manager @ Lamar Advertising Company

Bio

Printed electronic solutions currently stay back behin their last years promises. Tales of scalabiltiy and cheap prices have been told, while basic problems of electronics like stability and compatibility with existing process has been ignored. This presentation shows that most printed electronics companies are still and workshop mode and explains what it takes to have a solution that work in various applications and why this solutiosn mather to which applications now.