Panel Discussion - Aging-in-Place and Eldercare

RICHARD HIRSCH has 30 years of experience in marketing, business development, and strategy, primarily in the health and healthcare industries. Rich has been involved in the medical alert system industry for approximately five years—initially as the Chief Marketing Officer of Connect America, the nation’s largest medical alert provider; and, now, as the Chief Marketing Officer of UnaliWear, makers of the most innovative medical alert system in the industry. Rich’s passion is helping to lead small companies to great success. He has been part of three management teams that have brought start-ups to major financial transactions (Atkins Nutritionals, Health Club Media Network, and Earndit), and he looks forward to similar success with UnaliWear. Rich also has a 94-year-old mother living fiercely independently, so his work with UnaliWear is quite personal and meaningful.