Inteva is developing smart surface technology which enables functional features in areas that were once just decorative automotive trim. Portions of the lighting and electronics are embedded into the trim layers, while others are packaged behind the substrate. The technical challenges include material compatibility for bonding methods, appearance, softness, distinction of image, touch sensitivity, hidden front functionality, packaging space, connection, and others. While allocating these electronics in this new space has created a need for new business relationship These considerations are discussed along with Inteva’s approach.Jeremy Husic has over 25 years working in the auto industry. After graduating from Kettering University with electrical & mechanical engineering degrees, he started at Delphi Automotive. He later moved to in-mold electronics start-ups and finally Inteva Products. His career has taken him from structural analysis to mechatronics to in-mold & embedded electronics. He is credited with four patents with a few more in the works. Jeremy is currently a staff engineer focused on integrating electronics into automotive trim and supporting electronics within Inteva. He is a member of a team that started down the path of Smart Automotive Surfaces a few years ago. Since then, Inteva has developed a strong portfolio of Soft Smart Surface products for automotive trim.