There are many companies worldwide claiming to produce “graphene materials” but showing huge disparity in their properties. Because of that, many industrial applications were hindered by quality and price of graphene. In this space, 2D Materials Pte. Ltd. (2DM) manufactures high-performance graphene at industrial scale as an industrial additive to enhance many industrial products, such as batteries, coatings, and composites. Our vision is to expand the frontier of materials application using high-performance graphene. Some examples of customer’s trials will be presented, and the performance-price and price-volume correlations will be discussed focusing on the value added to customers’ products.